Being able to generate quality leads at an affordable cost is a challenge any successful startup must be able to overcome. Through an effective mix of digital marketing solutions, they can create an efficient, measurable, and scalable lead generation system for their sales team.  
 
Learn: How to launch a cost-effective and measurable digital marketing strategy for your start up businesses.
 
Come prepared with questions such as: How do I get started? What channels do you recommend based on XX budget? What is a good example of a sample program you’ve handled in the past?
 
Walk away with an understand of why:

• Ddigital is the most cost effective way to deliver qualified leads for new startups, both B2B and B2C.
• Being able to quantify an exact CPL or ROI is why Digital is so practical.
• A powerful Analytics tool is vitally important for a  successful program.  
• Optimizing across multiple solutions or channels is also crucial for optimal results.

About the Speaker:

Michael Coughlin is an avid technology enthusiast and Boston native, and has been working in the Digital Media space for over 10 years now. Prior to launching Mixed Digital, Michael played a pivotal role in the early stage growth of a New York City-based global digital agency. As manager of Search and Digital Media, he helped form and lead a team of digital marketing professionals for over 5 years and has been a leader in industry innovation. Among his greatest accomplishments was spear-heading the Pay-Per-Click marketing strategy for a global SAP lead generation campaign. This project was among the finalists for the 2008 ClickZ Marketing Excellence Award for Search Ad Management.

Michael has experience with global & foreign language clients in almost every industry, including big brands like Sony Music, SAP, Four Seasons Hotels, Humana, Wharton School of Business, Scholastic, National Grid and BMW. Mike is a graduate of Boston University and is based in Boston. Follow him @mpc85

Venue Host:

WorkBar's Lunch and Learns are casual, fun and most importantly interactive! One hour in length and held Friday's at 1PM, they are meant to educate and engage entrepreneurs and startups on a wide variety of topics vital to growth!  If you would like to sponsor or present, please email info@workbarboston.com

Bring your lunch and munch on snacks provided by Popchips!